Gideon Pfeffer

CEO & Managing Partner, GSH


Gideon Pfeffer serves as the CEO and Managing Partner of The GSH Group and has been involved in opportunistic real estate investing for more than a decade. Gideon is responsible for strategic partnership initiatives and ventures, equity and debt opportunities, overseeing investment performance, and approving decisions on investments and acquisitions. He also oversees daily operations. Under Gideon’s leadership and direction over the past five years, The GSH Group has raised and placed over $300 million of equity and assembled a portfolio of over 7,000 apartment units in five states worth over a billion dollars.Prior to GSH, Gideon operated a highly successful aggregation and renovation firm focused on single-family homes in the Midwest and Southeast. Between 2010 and 2016 Gideon’s company purchased, constructed, renovated, managed, and/or sold thousands of single-family homes. Using lessons learned from his previous enterprises, Gideon directed his attention to the acquisition and renovation of workforce multifamily housing.

Gideon was selected as one of dBusiness Magazine’s “30 in their 30s” honorees in 2017. He has served on various boards and held advisory roles for non-profit groups focused on community development and revitalizing the City of Detroit.