Mark Winter

President & Founding Partner 


Mark Winter is president and founding partner of Identity, a nationally recognized public relations, marketing and creative agency based in Birmingham.

As one of the country’s leading real estate PR firms, Identity has played a critical role in the development of millions upon millions of square feet of commercial, residential, retail and mixeduse real estate nationally. The agency’s portfolio of clients includes some of the most recognizable names in real estate development, design, management, hospitality and private equity, as well as iconic retail destinations and attractions.

As a past president and eight-year board member of the Detroit Chapter of Entrepreneurs Organization (EO), Mark’s leadership skills and style are deeply rooted in his unique ability to bring leaders and stakeholders together, simplify the complex, navigate challenges, optimize opportunities and deliver results.

Mark’s leadership, passion and commitment have served as an engine in driving Identity’s success. His inherent gift of cultivating and maintaining meaningful professional relationships— and his commitment to teaching those skills to others—has driven the firm’s long-standing client loyalty, as well as its ongoing invitations to work with some of the best leaders and companies in the country.

He currently serves as a board member of the Holtzman Wildlife Foundation, board member and development chair for The Heat and Warmth Fund (THAW) and board member and marketing chair for the Detroit chapter of the Association of Corporate Growth (ACG)